Occasions That Still Call For Leaflets

Long before the internet (read: Facebook) began to rule the event-making world, leaflets were what made it go round. But will digital means ever really replace the more traditional paper leaflet? Below are a few examples of the instances where the use of real paper and ink are unlikely to give way to pixels on a screen (at least not for a while yet; we still don’t have holograms, after all!).

• Children’s parties

Young children (who really shouldn’t have Facebook accounts anyway) will always have parties, and it pays to hand out physical invitations for various reasons. Perhaps most importantly of all, relying on a primary schooler to remember all the details of their party, relay them accurately to their friends and then expect said friends to pass them on to their parents is probably, in most cases, a little too much to ask. Additionally, everybody likes receiving invitations, and your child will enjoy getting involved in designing them.

• Wedding invitations

Wedding invitations and favours are definitely one of the main kinds of leaflet that are likely to stay corporeal, especially considering how ornate they often are. The latter cannot easily be replicated in digital mediums, nor would a hasty printout from your PC make anywhere nearer as good a keepsake of the happy couple’s special day.

• Showing someone you care

There are a lot of creative ways you can utilise leaflets to achieve this aim. Whether you send someone an entire batch featuring a heartfelt message on Valentine’s Day or buy a batch of 365 and send one every day of the year (you may want to look into cheap leaflet printing for this), each with a personalised message, it’s bound to make an impression. However, you can also interpret “showing someone you care” in a more mischievous light. How about getting some leaflets printed with some adorable yet embarrassing baby photos and plastering them around the office for a particularly important birthday? You certainly can’t do that as effectively digitally!

5 Quick Flyer Printing Tips

About to create your first flyer? Need help in adding a little fire to your flyer distribution? Follow these 5 quick tips and make sure it’s you that’s capturing the attention of potential customers or clients!

Flyer Printing Tips

1: Don’t Overload With Text

Take a similar approach to your flyer printing as you would with an elevator pitch. Except you have even less time! The information on your flyer should be simple. If you’re a nightclub for example, you would only need to list the location, date time and price. All other information is irrelevant. As soon as we see large amounts of text without structure we have a tendency to want to ignore it. Do not fall into the category of giving your potential client or customer information overload!

2: Make It Practical

If you’ve got the time and money, spend a little extra in making your flyer MORE than just a flyer. If you make something practical or useful then your flyer is more likely to be kept, shared and talked about. For example if you’re a book shop you may want to create flyers where you can cut out a bookmark or if you’re a puzzle shop you might include a crossword on the reverse of the flyer. Try and get to the point where your audience is interacting with the flyer in some capacity and they’re more likely to remember you. Keep flyer printing fun for yourself and it will  pass over onto who receives it.

3: Keep Fonts At A Minimum

Keeping the text on your flyer to a minimum of two fonts will help it to remain looking professional and consistent. Using too many fonts can make a flyer look a little amateurish. Using consistent fonts also makes information easier to process, which is the whole point of a flyer as you have limited time and space to make an impact. If you have a flyer that requires a lot of text, trying break it down using headings, not variant fonts.

4: Use RELEVANT Images

Sometimes an image can capture your attention and say a thousand things that you’d find hard to describe in words. Think conceptually and create a striking or memorable image and let it do the talking. A potential client is more likely to remember one bold image than paragraphs of text. Think outside the box and brainstorm rather than using the standard images associated with your service or industry.

5: Provide a ‘Call To Action’

Let’s face it, one of the reasons we often keep hold of flyers is if they provide a good call to action incentive on the flyer and then a special promotion. The first thing you should make sure is that you have a catchy slogan or headline which will grab the reader’s interest. Once you’ve got the customer hooked you can then provide an incentive to keep the flyer, maybe offering a discount on presentation of the flyer. Use personable terms such as ‘YOU’ rather than ‘I’ or ‘WE’ as you want to show what you can do for them. Make sure you close the flyer with a command if you are selling a service, such as ‘COME SPEAK TO US TODAY’ or ‘ORDER ONLINE TODAY’.

10 Cool Colour Flyer Printing Designs

Why Flyer Printing Is A Must For Any Marketing Campaign

Promotion and marketing is everywhere we look. We subconsciously absorb information, images and facts from flyers, television, magazines and product branding every minute of the day. The world is quite simply an orbiting hub of creativity throwing up new and innovative attempts at reaching our target markets. With so much artistry flamboyantly being dispersed across the universe it makes your task of promoting a service or product pretty challenging. Colour Flyer Printing has long been one of the most crucial ways in gaining hype and exposure, breathing life into an event or company. The direct approach of either being handed a flyer or positioning a flyer in a key location is a great way to begin attacking your target market. It’s a tried and tested method that should undoubtedly be part of your overall marketing strategy, particularly for local small and medium businesses. With so much competition though, how do you make your flyer stand out? It’s important to remember that flyers don’t necessarily have to be a certain shape or size and just feature pictures or text. The only restriction is you. You can be as creative or as simple with a flyer as you want and still get your point across. A flyer can say in an instant what might you take 3 minutes to explain. So let’s take a look at some colour flyer printing examples which really stretch the imagination and may spark a dash of inspiration for your very own designs!

1: Global Warming Flyer

 

Sometimes simplicity is the key. Here the point is made with a great use of subliminally posing a question to the recipient.

2: Save Water Flyer

An interesting and conceptual picture can often say more than any words you can fit on the flyer itself.

3: Bold Colours

Using basic CMYK colours not only keeps the designing simple but if you use it like the flyer above, it can draw you into specific parts of the flyer more easily.

4: Nightclub Party Pack

Flyers for nightclubs are arguably the most frequent you’re likely to come across as in each main city their is a promo person eagerly awaiting your arrival seemingly on every street corner. In such a competitive market, you’ve got to think ahead and this subtle off centre party pack design is light-hearted, fun and relevant.

5: Large Text Flyer

We’re not 100% sure as to what kind of business these flyers are promoting but one thing is for sure, the personal phrasing and bold lettering captures you’re attention. Get enough of this type of flyer around and you’re sure to capture people’s attention.

6: Levis

Okay so they’re a company who can afford to experiment with different materials but this denim flyer goes some way to show how you can experiment with materials other than card to make an impact.

7: Be Funny!

Naturally, people remember times that make them laugh. If you can raise a laugh or smile from a catchy quote or a light-hearted flyer you’ll warm the hearts of any potential customer. A great personable approach which will probably see a better response than a heavy sales like flyer.

8: Black and White

Black and White flyers aren’t created just because they are cheap! The contrast is something we are all familiar with and this simple black and white design draws you in with an immediate impact.

9: Using Familiar Images

Okay, admittedly we’re not too sure what this is promoting but using familiar images is a great way to get noticed. The heart used as a focal point of the flyer demands attention.

10: Hollow Flyers

If you can find a way of representing your brand or service name in the physical production of the flyer you’ll further get your point across. Here, the term “Hollow Heart” has been further emphasised by the transparent or ‘hollow’ design of the flyer. Clever.

So there we have it. 10 flyers which offer varying design techniques and inspiration. Proof that you’re not bound by shapes, sizes, colours or materials when flyer printing. Be sure to think outside the box and you could create something that not only captures your target audience, but the minds of anyone with an interest in creativity and design, such as us!